How to Increase Income: Stop Chasing the Moonshot, Start Doubling
High performers set bad goals. Not lazy ones — audacious ones. A business owner banking $1 million a year decides next year demands $10 million, or further still, $1 billion, because bigness feels like the mark of seriousness. Ambition, in this crowd, gets measured in zeroes. Here’s the problem. A thousand-fold leap isn’t a goal. […]