Headlines That Work vs. Headlines That Don’t Work
You’d think that after a decade as a copywriter, I’d have known better when it comes to writing headlines. But last week I broke the cardinal rule of good copywriting. I sent out an article in my email newsletter, also published on my blog, with the headline: Do What Seth Godin Says. A terrible headline! […]
5 Ways to Sell Even When You Hate Selling
In this newsletter, I’m going to show you five ways to sell more—even if you hate selling. Over this past week, I’ve made three significant sales. The first was in one of my side businesses: Melbourne Professional Resumes. The client hired me earlier in the year to write her resume. Now she has a specific […]