How to Increase Income: Stop Chasing the Moonshot, Start Doubling

High performers set bad goals. Not lazy ones — audacious ones. A business owner banking $1 million a year decides next year demands $10 million, or further still, $1 billion, because bigness feels like the mark of seriousness. Ambition, in this crowd, gets measured in zeroes. Here’s the problem. A thousand-fold leap isn’t a goal. […]
Brian Tracy’s Self-Concept in Business: The Self-Ideal, Collective Self-Image, and Self-Esteem

Brian Tracy’s idea of the self-concept in business is original. In his first book, Maximum Achievement, he takes the three elements of personal self-concept — self-ideal, self-image, and self-esteem — and he applies them to business. Who is Brian Tracy? Brian Tracy is a business author of over 70 books and an entrepreneur who has […]