Do What Seth Godin Says

You may have heard of Seth Godin. He writes one of the most popular blogs on the internet, especially if you’re in the marketing field, and he’s written a shelf of books.

One idea—and challenge—that he has issued on his blog is that everyone — yep, you, me, everyone — needs to publish every day.

This past week I’ve put that advice into practice on LinkedIn, writing an article a day.

I’ll share the links in a moment, but first I thought I’d give you a couple of tips about how-to maintain a daily publishing schedule.

• Set a deadline. When will you publish your post?
• Stick to the Rule of One. Make one point in your post.
• Keep it short. Ideally, you want your post to be somewhere between the length of an email or just slightly longer.
• Ship before you’re ready. The perfectionist in you may want to wait till it’s perfect, but you want to be judged for the quality of your ideas, not the quality of your writing. Write. Then use a tool like ProWritingAid or Grammarly to check the grammar and style. Read it through once (preferably aloud). Hit publish.

So here are the links to each of my articles over the past week, ranked by order of views:

• ​What’s Your TikTok Strategy?​
• ​A New Definition of “Leadership” for 2022​
• ​Making Time to Stay Current​
• ​What’s Stopping You From Writing Your Book?​
• ​Top Productivity Tip of 2022: Create a Morning Routine​
• ​Whom Are You Talking To?​

I’d love to hear your feedback on any of these articles, or on any of the tips I gave on writing and publishing daily. And please, if we’re not connected on LinkedIn, add me or find out more about me.