Headlines That Work vs. Headlines That Don’t Work
You’d think that after a decade as a copywriter (which is what I did before I became a mental health speaker), I’d have known better when it comes to writing headlines. But last week I broke the cardinal rule of good copywriting. I sent out an article in my email newsletter, also published on my […]
5 Ways to Sell Even When You Hate Selling
In this newsletter, I’m going to show you five ways to sell more—even if you hate selling. Over this past week, I’ve made three significant sales. The first was in one of my side businesses: Melbourne Professional Resumes. The client hired me earlier in the year to write her resume. Now she has a specific […]
3 Lessons from Running a Crowdfunding Campaign
You may or may not know that recently I went through a rough patch. In the first six months of this year, I lost my partner of four years, my grandmother’s home (which had been in our family for 60 years), and my pet child, the notorious Mr Scruff. Stick with me, though, because I […]