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Tag: self-concept

Brian Tracy’s Self-Concept in Business: The Self-Ideal, Collective Self-Image, and Self-Esteem

a hand cupping a seedling to represent nurturing self-concept in business

Brian Tracy’s idea of the self-concept in business is original. In his first book, Maximum Achievement, he takes the three elements of personal self-concept — self-ideal, self-image, and self-esteem — and he applies them to business. Who is Brian Tracy? Brian Tracy is a business author of over 70 books and an entrepreneur who has […]

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